Sunglasses have become a fashion statement, with many people looking for fashionable frames to go with their outfits. As a result, the sunglasses market has grown rapidly in recent years, with numerous brands competing for consumer attention and loyalty.
When discussing sunglasses, one frequently asks the question, “What is the world’s top selling sunglasses brand?” While exact figures are difficult to obtain, several brands are known to dominate the global sunglasses market.
In this article, we’ll look at the world’s top selling sunglasses brands, their distinct styles and reputations, and what sets them apart.
Top Selling Sunglasses Brand
Ray-Ban
Ray-Ban is, without a doubt, one of the world’s top selling sunglasses brands, and for a good reason. Since 1937, the brand has established itself as an iconic and timeless name in the industry.
According to some reports, Ray-Ban sells approximately 15 million pairs of sunglasses annually, making it one of the top selling brands worldwide. The popularity of the brand is due in part to its high-quality construction and attention to detail.
Ray-Ban’s commitment to quality and innovation is one of the things that distinguishes it from other sunglasses brands. The company was among the first to use polarized lenses, which reduce glare and improve clarity in direct sunlight.
Ray-Ban has also developed its own lens technology, such as Chromance lenses, intended to improve color perception and visual clarity.
Ray-Ban’s classic styles, such as the aviator and wayfarer, have been worn by numerous celebrities and influencers for decades. In fact, Ray-Ban’s aviator model was originally designed for the US Air Force in the 1930s and has since become a fashion industry staple.
Ray-Ban has long been known for its high-profile celebrity endorsements. Ray-Ban’s aviator and wayfarer styles were popularized in the 1950s and 1960s by actors such as James Dean and Audrey Hepburn, and later by musicians such as Bob Dylan and the Beatles.
Ray-Ban is still a favorite among celebrities and influencers; today, with many famous faces seen wearing the brand’s iconic styles.
Ray-Ban has also succeeded in staying relevant and appealing to younger generations. To create limited edition collections and keep its styles fresh and on-trend, the brand has collaborated with influencers and fashion designers such as Pharrell Williams and Off-White.
Ray-Ban’s product offerings have also expanded to include prescription eyewear, allowing the brand to appeal to a broader audience.
Oakley
Oakley is a top selling brand in the global sunglasses market, known for its high-quality, sporty designs.
Oakley’s best-selling sunglasses are designed for athletes and outdoor enthusiasts, and they include advanced technology like polarized lenses, anti-fog coatings, and impact-resistant materials.
One of Oakley’s top selling models is the Flak 2.0 XL, which is popular among athletes and casual wearers alike. The Flak 2.0 XL is equipped with Oakley’s signature High Definition Optics (HDO) lenses, which provide excellent clarity and distortion-free vision.
The frame is made of lightweight, stress-resistant O-Matter material and has a three-point fit system for a secure and comfortable fit.
The Holbrook, which has a classic, retro-inspired design, is another top-selling Oakley model. Oakley’s Plutonite lenses provide excellent UV protection and are impact-resistant in the Holbrook. The lightweight O-Matter frame is accented with metal rivets and Oakley’s iconic “O” logo on the temples.
Overall, Oakley has established itself as one of the top selling sunglasses brands in the global sunglasses market, with a reputation for producing high-quality, innovative eyewear. Its commitment to technology, performance, and style has made it popular among athletes, outdoor enthusiasts, and fashion-conscious consumers.
Maui Jim
Maui Jim was founded in Hawaii in 1980 by Jim Richards, a fisherman who was frustrated by the glare and harsh light he encountered while fishing in the sun.
He began experimenting with various lens materials and eventually developed a polarizing film that he embedded within the lenses of his sunglasses. This breakthrough resulted in the development of Maui Jim’s proprietary PolarizedPlus2 lens technology, which has become a brand hallmark.
Mau Jim is well-known for manufacturing high-quality polarized sunglasses, which are popular among outdoor enthusiasts and beachgoers. In fact, according to a recent Statista report, Maui Jim, along with Ray-Ban, Oakley, and Costa Del Mar, was one of the top-selling sunglasses brands in the United States in 2020.
Maui Jim sunglasses are available in a variety of lens colors and materials, ranging from classic aviators to sporty wraparound frames. For those who require corrective lenses, the company also sells prescription sunglasses. Maui Jim is also committed to sustainability, employing eco-friendly materials and packaging in its products.
While Maui Jim may not be as well-known as some of the other top selling sunglasses brands, its focus on high-quality lenses and commitment to sustainability has helped it gain a loyal following and a spot among the top selling sunglasses brands in the United States.
Prada
Prada is a top selling luxury fashion label that has been manufacturing high-end sunglasses for decades. The brand is known for its sophisticated and elegant designs, which frequently incorporate bold shapes and one-of-a-kind embellishments.
Prada sunglasses are popular among customers who value high-quality materials, fine craftsmanship, and attention to detail.
The Baroque Round Sunglasses, which were first introduced in 2011, are one of Prada’s best-selling sunglasses styles. The intricate swirls and curlicues on the arms and bridge give these oversized, round frames a distinct, ornate appearance.
The Baroque Round Sunglasses have been seen on a number of celebrities, including Rihanna and Lady Gaga, boosting their popularity even further.
Another popular Prada style is the Triangle Logo Sunglasses, with a sleek, modern design and the brand’s iconic triangle logo on the arms. These sunglasses are available in a variety of colors, including classic black, tortoiseshell, and bright, bold hues.
Prada’s Triangle Logo Sunglasses have been a best-seller since their release and remain a popular choice among customers who appreciate the brand’s minimalist aesthetic.
Prada is also committed to sustainability and ethical practices, using recycled materials and eco-friendly production methods wherever possible. The brand’s sustainability efforts extend to its sunglasses collections, with some frames made from bio-based materials and recycled plastic.
Prada’s dedication to quality, design, and innovation has helped it become one of the world’s top selling sunglasses brands. Prada’s unique styles and attention to detail appeal to consumers who value sophistication, elegance, and luxury, making the brand a favorite among fashion-forward consumers.
Gucci
Gucci is one of the top selling sunglasses brands in the world. The brand is known for producing high-quality and fashionable eyewear, and its sunglasses collections frequently feature bold, statement-making designs that appeal to fashion-conscious customers.
The oversized square frame, which has become a fashion staple in recent years, is one of Gucci’s top-selling sunglasses styles. Large, square-shaped lenses and thick, chunky frames distinguish these frames, which make a bold statement and add a touch of glamour to any outfit.
Gucci’s oversized square frames frequently have one-of-a-kind details like animal motifs, metal accents, or crystal embellishments that add to their luxurious appeal.
Another popular Gucci sunglasses style is the cat-eye frame, which has seen a recent surge in popularity. These frames are distinguished by their upswept, pointed edges, which give them a retro, feminine appearance.
Gucci’s cat-eye frames are frequently made of bold, colorful acetate and may include unique details such as floral patterns.
Overall, Gucci’s top-selling sunglasses styles appeal to fashion-forward customers seeking high-quality, luxurious eyewear that makes a statement. While these styles may be more expensive, they are often considered a worthwhile investment for those looking to make a fashion statement while remaining on-trend.
Chanel
The brand is considered one of the top selling sunglasses brands worldwide. Chanel’s reputation for quality, craftsmanship, and timeless design has helped the brand establish a loyal following among fashion-conscious consumers.
Chanel sunglasses are popular because they are designed to be versatile and wearable in a variety of settings. They can be dressed up or down, making them a popular choice for many customers looking for a pair of sunglasses that will go with various outfits.
The “quilted” sunglasses are one of Chanel’s most iconic sunglass designs, with leather detailing on the arms of the frames that resemble the brand’s signature quilted handbags. These sunglasses have become a coveted item among fashion enthusiasts, and celebrities such as Rihanna and Bella Hadid have worn them.
Another popular Chanel sunglass design is the “pearl” sunglasses, which feature pearls embedded in the arms of the frames. These sunglasses are often paired with the brand’s pearl jewelry, creating a cohesive and stylish look.
Overall, while the exact sales figures for Chanel sunglasses may be difficult to determine, the brand’s reputation for quality and timeless design has helped it establish itself as one of the top selling sunglasses brands in the world.
Dior
The “So Real” sunglasses are one of Dior’s most popular styles. These sunglasses have a distinct aviator shape, a double bridge, and a thin metal frame. The lenses are shaped to appear to float, and the overall effect is a stylish, modern take on a classic design.
Rihanna, Olivia Palermo, and Bella Hadid have all been spotted wearing the “So Real” sunglasses.
The “Lady Dior” design is another popular Dior sunglasses style. These sunglasses have a large, square frame and an oversized, bold silhouette. The temples feature the brand’s signature cannage pattern, and the frames are available in a variety of colors and finishes.
Celebrities such as Jennifer Lawrence, Charlize Theron, and Marion Cotillard have worn the “Lady Dior” sunglasses.
Dior also offers a range of other popular sunglasses styles, including the “Split,” “Stellaire,” and “Diorama” designs. Each of these styles has its unique features and appeal to different segments of the market.
Dior has established itself as a top-selling sunglasses brand thanks to its innovative designs, high-quality materials, and strong reputation for luxury and style.
Versace
Versace is a luxury fashion brand with a strong presence in the global sunglasses market, known for producing high-end, fashionable frames. Versace has a strong following among fashion-conscious consumers, despite not being the world’s top selling sunglasses brand.
Celebrities and influencers frequently wear Versace sunglasses and promote the brand’s latest collections on social media and in fashion magazines.
In addition, the brand has collaborated with other fashion and lifestyle brands, such as H&M and Rosenthal, to create limited-edition collections, which have contributed to its growing popularity.
While exact Versace sunglasses sales figures are not available, the brand’s strong reputation and high-end positioning indicate that it is a top selling sunglasses brand among luxury consumers.
Michael Korrs
Michael Kors’ is a popular fashion brand that has become increasingly well-known in recent years for its sunglasses. Michael Kors’ is a top selling brand in the sunglasses market, with a strong reputation for producing high-quality frames that are both stylish and functional.
Michael Kors’ ability to combine fashion and function is one of the reasons for the company’s success in the sunglasses market. The sunglasses from this brand have trendy designs and colors, as well as high-quality lenses that provide superior sun protection.
Michael Kors’ sunglasses collections frequently include both classic styles like aviators and wayfarers and more unique and fashion-forward designs.
Michael Kors’ has also expanded its online presence in recent years, making it easier for customers to purchase its sunglasses from anywhere in the world. This change is likely to have contributed to the brand’s top-selling status by making its products more accessible to a broader range of consumers.
Finally, Michael Kors’ is a top selling sunglasses brand that has established itself as a market leader. The ability of the brand to combine fashion and function, as well as its strong brand recognition and online presence, have all contributed to its success. Michael Kors’ is a brand worth considering if you’re looking for classic or on-trend sunglasses.
It is difficult to determine the world’s best-selling sunglasses brand because sales are influenced by a variety of factors, such as brand popularity, price point, distribution channels, and consumer preferences. Ray-Ban, Oakley, Maui Jim, Prada, and Chanel are among the top selling sunglasses brands worldwide.
Ray-Ban, in particular, has been a dominant player in the sunglasses market for decades and is frequently cited as one of the industry’s most recognizable and popular brands.
Ultimately, the top-selling sunglasses brand can vary depending on the specific market, region, and season, as well as individual consumer preferences. These are rands that work solemnly to release the highest grade in sunglasses.